ManyMangoes
Strategic Business Intelligence
Prepared for
Brian Tinnermon
DSI Call Center PartnerAnalysis & Strategy
Comprehensive market analysis identifying optimal call center partnerships for broadband service acquisition
Key Takeaways About DSI's Ideal Partners
Broadband Sales Focus
Call centers that can sell broadband services (AT&T, DirecTV, etc.) as retailers or dealers signing up end customers for home internet and TV.
Thin Margins
Only ~$10 per broadband activation with very thin margins. Cost per lead or partner acquisition must be extremely low.
International Operations
Most dealers are international (El Salvador, Colombia) with U.S.-based ownership, selling into the U.S. telecom market.
New Partners Wanted
Looking for new, unknown call centers not already in their ecosystem. Actively discovering new outbound/inbound sales partners.
Acquisition Focus
Not tech support or BPOs focused on customer service — it's about acquisition, not retention.
Hard to Find
Google Ads and LinkedIn aren't working — too broad or expensive. Interested in targeting business owners, not consumers.
Market AnalysisData Insights
Visual representation of key market dynamics and opportunity assessment
Revenue Per Activation
Industry Avg
$45
DSI Current
$10
DSI operates on significantly lower margins than industry standard
Call Center Geographic Distribution
Call Center Focus Areas
Lead Generation Cost vs Effectiveness
Partner Acquisition Funnel
500 qualified prospects represent the sweet spot for DSI's partnership strategy
What This Means for YourSearch Strategy
DSI is looking for call centers that meet all of the following criteria:
| Criteria | Description |
|---|---|
| Type | Inbound or outbound sales call centers, not support |
| Product | Must be capable of selling broadband, satellite TV, phone services |
| Model | Willing to operate on low-margin, high-volume structure |
| Location | Often international (e.g., LATAM, South Asia) but sell to U.S. |
| Ownership | Often U.S.-based owners, remote ops |
| Reach | Open to new players, not just established dealers |